Under Armour has outsold Adidas in the US market as the second largest sport brand following Nike. Our company has been the supplier of one of the named sport brand for years and they also have the feeling that a better solution to improve the supply chain to embrace this competitive market which need suppliers improve themselves for meet the new requirements.
International companies like these not just focus on selling, but also marketing strategies and marketing layout. As part of the supply chain, we got to improve ourselves to better meet the new requirements. The new requirement is related to many aspects, besides the price, quality and delivery, they get involved intensively in other aspects like employee welfare, efficiency and downstream supply chain management. We need to catch the pace to improve ourselves especially personnel training. But the fact is that in bag manufacturing industry, most of the workers is of low education level and not good at new knowledge acquisition. However, we have to set a tailor cut plan to help workers and workshop managers.
However, if people want to earn money as soon as they want, then don’t waste time on this type of buyer. On the contrary, supplier can grow with such kind of buyer as they can give you sustainable order to maintain factory daily running at the same time to better improve factory management in this process. Although it takes a large amount of investment and effort on customer communication, it would be worth every cent if speaking in long term.
For many peer in bag manufacturing industry, the common phenomenon is as bellow:
- Give up after starting this business not long after.
- Give low price to gain more customers even they know customers can get a much more cheaper price in the market.
- The worse is to use inferior material to make substandard goods so as to earn profit which we would say it’s not a sustainable way to do business and run a factory.
Business promise and reputation is a root for a company or a factory to stand in this market. To understand and to meet customer requirement when cooperating with under armour alike companies would be a better choice than to fall into a vicious circle of gaining order with a low price.